Plum 10% Niacinamide Clarity Boost Face Serum With Rice Water is a lightweight, milky-textured formula designed to visibly fade blemishes and dark spots from the first use. Powered by 10% niacinamide, this clarity serum brightens skin tone and improves texture. It also includes rice water and licorice extract to soothe, hydrate, and even out the complexion while squalane and vitamin E strengthen the skin barrier. Ideal for oily, acne-prone, and dry skin, this serum delivers a smooth, dewy finish with long-lasting glow.